In-game advertising allows you to create advertisements within video games. From various ad placements such as banners, interstitial, or videos, there is plenty of potential that is waiting to be unlocked for your business.
Why you should consider In-Game Advertising:
In-game advertising (a.k.a IGA) is one of the largest growing trends in online advertising. Forbes estimates that businesses will double their video game advertising from $3.1B to $7.2B in 2016. The growth of smartphone and tablet ownership means that many opportunities have opened up.
Video games reach a far greater demographic compared to the past. It’s never been easier to access games from any type of device. In 2015, the iTunes App Store listed over 400,000 games for users to download. The most commonly played mobile games are casual/social games such as Candy Crush, Clash of Clans, and Jet Hero!
Most Common In-Game Advertising formats:
The banner ad has been around for over 20 years, yet it is still the most widely used ad format. The great thing about a banner is that it is easier to produce and are less intrusive to a player. A banner that grabs attention, is easy-to-read, and has a clear call to action will give you the best results.
A Static Interstitial is a full screen ad that can pop up before, after or even during a game. As they appear as a full screen ad, they are great for grabbing a players attention. A interstitial is the most effective form of in-game advertising but it can be very difficult to implement. The transitions from the game to the ad need to be seamless so that you don’t frustrate your players!
The Jet Hero In-game Advertising Offer:
Our team will work together with you to produce effective ads for your business. Our wide range of experience has helped many clients to achieve their online business goals. Get in touch with our team today so we can organise a meeting to setup your businesses in-game advertising for Jet Hero.