Why are mobile games so popular? Mobile Games have grown in popularity exponentially over the past 10 years. This has been in part due to smartphones penetrating virtually all consumer markets in developed countries.
The increase in the proliferation of smartphones is also largely down to them becoming far more affordable in recent years. However, these are not the only reasons as to why mobile games have grown hugely in popularity and other contributing factors are discussed below.
Some Countries are just hardcore Gamer’s!
Thailand a country whose mobile games market is set to grow largely over the next few years has many people who play games religiously. A Niko Partners survey recently revealed that many people in the country play games around 21 hours per week.
It isn’t just Thailand either, recently in the USA, mobile game Pokemon Go amassed 21m active daily users per week. This was a new record beating Candy Crushes figure of 20 million. This clearly justifies the statement that globally mobile games are only growing in popularity.
Everyone has Access to Mobile Games
As mentioned in the opening paragraph there has been an increase of more cheap versions of smartphones entering the market recently. Most popular mobile games such as Candy Crush or Pokemon Go will now run on a entry level smartphone. Users do not have to fork out for the new iPhone 7 or Galaxy S7 these days to game. This has meant that even people in developing countries have been mobile gaming such as Indonesia.
Also Mobile games virtually always have a simple yet addicting premise. This means that most mobile games are popular across all demographics no matter age, religion or occupation.
So why are mobile games so popular?
Increased Smartphone Access, mobile games universal compatibility and simple yet addictive nature are the principal factors in the mobile game market growth. Try out our addicting mobile game Jet Hero here and share your highest score on our Facebook Page!